THE LAVENDER
2024
The Lavender is a magazine focused on queer culture, ranging through popular shows, music, books, celebrities, and news. The first issue focuses on music, featuring popular artists, interviews, and exclusive concert photos.
I want this to be a magazine that can be adapted with different themes, topics, and ideas. Overall though, I want it to feel more personal, creative, and stray away from the more corporate style.
THE GOAL
The goal is to create a layout inspired by DIY and alternative subculture for this concept, with physical methods through real materials, my own photos, and textures reminiscent of this space.
THE TEAM
LeeAnn Partin
Creative Director
Designer

SERVICES
Digital Publication Template
Print & Web
AUDIENCE
Young Adults, Early 20's, and the LGBTQ+ community.
CONSTRAINTS
With the style that I'm going for, I have to make sure that it stays readable and comprehensive. Since my goal is to use mostly real world elements, I also have to figure out where it will best assist the style.
PROCESS
My design process for this project included several sketches, digital drafts testing out certain concepts, and high quality final revisions. I had to make a collection of the physical memorabilia I collected from each of these concerts, as well as edit my own photos to be used.
I used real crumpled paper, and hand drawn elements to add into the more handmade style that I was going for.
I The original concept I had planned for changed drastically as I worked, with the plan for the cover, the images I wanted to use, and even the name of the magazine changed to match the emotion behind the concept.
THE SOLUTION
MI used a few different fonts for this project, all bringing in the elements that I needed for this project, including texture, density, and a vintage-esque feel with the slab serif. While the inside spreads are full of cover, I really leaned into the monochrome look on the front so I could play around with making certain areas of color pop.
Paper textures are scattered across the whole magazine, making ti feel a bit like a scrapbook with the physical memorabilia I edited in as well.
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